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Affiliate Programs
Join trendy people by the easy way!!!
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| Threat to traditional affiliate networks |
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| Cost per action networks can be viewed as a threat to "classic" affiliate
marketing networks. Traditional affiliate marketing is resource-intensive and
requires continual maintenance. Most of the maintenance includes managing,
monitoring, and supporting affiliates. The goal of affiliate marketing is
directed toward long-term and mutual beneficial partnerships between advertisers
and affiliates. Cost per action networks, however, eliminate the need for the
advertiser to build and maintain relationships to affiliates, as that task is
performed for the advertiser by the cost per action network. The advertiser
makes an offer, almost always CPA-based, and the cost per action networks handle
the remainder of the process by mobilizing their affiliates to promote that
offer. Cost per sale and revenue sharing are the primary compensation models for
classic affiliate marketing, and are rarely found in cost per action networks.
Affiliate marketers typically avoid the topic of cost per action networks;
however, if it is being discussed, the debates can become heated and explosive. |
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