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Affiliate Programs
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what is affiliate programs |
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Affiliate marketing is an
Internet-based marketing practice in which a business rewards
one or more affiliates for each visitor or customer brought
about by the affiliate's marketing efforts. Affiliate marketing
is also the name of the industry where a number of different
types of companies and individuals are performing this form of
Internet marketing, including affiliate networks, affiliate
management companies, and in-house affiliate managers,
specialized third party vendors, and various types of
affiliates/publishers who promote the products and services of
their partners. Affiliate marketing overlaps with other Internet
marketing methods to some degree, because affiliates often use
regular advertising methods. Those methods include organic
search engine optimization, paid search engine marketing, e-mail
marketing, and in some sense display advertising. On the other
hand, affiliates sometimes use less orthodox techniques, such as
publishing reviews of products or services offered by a partner.
Affiliate marketing—using one website to drive traffic to
another—is a form of online marketing, which is frequently
overlooked by advertisers. While search engines, e-mail, and
website syndication capture much of the attention of online
retailers, affiliate marketing carries a much lower profile.
Still, affiliates continue to play a significant role in
e-retailers' |
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