Affiliate networks that already have several advertisers typically also have
a large pool of publishers. These publishers could be potentially recruited, and
there is also an increased chance that publishers in the network apply to the
program on their own, without the need for recruitment efforts by the
Relevant websites that attract the same target audiences as the advertiser
but without competing with it are potential affiliate partners as well. Vendors
or existing customers can also become recruits if doing so makes sense and does
not violate any laws or regulations.
Almost any website could be recruited as an affiliate publisher, although
high-traffic websites are more likely interested in (for their own sake)
low-risk cost per mille or medium-risk cost per click deals rather than
higher-risk cost per action or revenue share deals.