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Affiliate Programs
Join trendy people by the easy way!!!
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| Multi-tier programs |
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| Some advertisers offer
multi-tier programs that distribute commission into a
hierarchical referral network of sign-ups and sub-partners. In
practical terms, publisher "A" signs up to the program with an
advertiser and gets rewarded for the agreed activity conducted
by a referred visitor. If publisher "A" attracts publishers "B"
and "C" to sign up for the same program using his sign-up code,
all future activities performed by publishers "B" and "C" will
result in additional commission (at a lower rate) for publisher
"A". This system rewards a chain of hierarchical publishers who
may or may not know of each others' existence, yet generate
income for the higher level sign-up. This sort of structure has
been implemented successfully by a company called Quixtar, a
division of Alticor, the parent company of Amway.[citation
needed] Quixtar has implemented a network marketing structure to
implement its marketing program for major corporations such as
Barnes & Noble, Office Depot, Sony Music, and hundreds more.
Two-tier programs exist in the minority of affiliate programs;
most are simply one-tier. Referral programs beyond two-tier
involve multi-level marketing (MLM) or network marketing. Even
though Quixtar's compensation plan involves network marketing
that may not be considered to be affiliate marketing, the
leading partners in the company are considered to be and call
themselves affiliates. Therefore, one may argue that Quixtar is
the affiliate marketer for its partner corporation |
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