|
|
Affiliate Programs
Join trendy people by the easy way!!!
|
| Affiliate management and
program management outsourcing |
|
|
| Affiliate manager Successful
affiliate programs require significant work and maintenance.
Having a successful affiliate program is more difficult than
when such programs were just emerging. With the exception of
some vertical markets, it is rare for an affiliate program to
generate considerable revenue with poor management or no
management (i.e., "auto-drive"). Uncontrolled affiliate programs
did—and continue to do so today—aid rogue affiliates, who use
spamming, trademark infringement, false advertising, "cookie
cutting", typosquatting,
and other unethical methods that have given affiliate marketing a negative
reputation. The increased number of Internet businesses and the increased number
of people that trust the current technology enough to shop and do business
online allows further maturation of affiliate marketing. The opportunity to
generate a considerable amount of profit combined with a crowded marketplace
filled with competitors of equal quality and size makes it more difficult for
merchants to be noticed. In this environment, however, being noticed can yield
greater rewards. Recently, the Internet marketing industry has become more
advanced. In some areas online media has been rising to the sophistication of
offline media, in which advertising has been largely professional and
competitive. There are significantly more requirements that merchants must meet
to be successful, and those requirements are becoming too burdensome for the
merchant to manage successfully in-house. An increasing number of merchants are
seeking alternative options found in relatively new outsourced (affiliate)
program management (OPM) companies, which are often founded by veteran
affiliate managers
and network program
managers. OPM companies perform
affiliate program management for the merchants as a service, similar to
advertising agencies
promoting a brand or product as done in offline marketing. |
|
|
